All posts by hashmatsaidi

About hashmatsaidi

Name is Hashmat Saidi and i am from Afghanistan. I have moved to New Zealand since 2000 and currently studying Bachelor of Business In Unitec Majoring in Marketing. My future plane is to complete my degree and find job in Food industry ( Fonterra) as a Marketing manager.

Tips for “call to action” content if you want your readers to take action

Creating effective content for your blog or other social media website is not enough these days. Dairy industry need to lead more into their site and get them in their mailing list, in order to be maximize their sales in food industry. In this article by Pawel Grabowski talk about the 10 call to action if you want your reader to take action. It doesn’t matter how good your web content is, 50% people who visit your site for the first time will leave and never come back, if you don’t have call to action content in your web site. The Dairy industry need follow the following tactic “Call to Action” content, in order to convert their visitor to conversion.

  1. Opinion posts

The will help your reader to share and engage in the feedback that they get and it helps to build a strong personal connection with your reader. Sometime reader needs to come out from their comfort zone to share their opinion and how they feel about products. This will help the dairy industry to get more insight from their target audience.

2.  How to Guide

The   “how to” guide tap, will help to attract new customers because most people know the problem but they still insist to try and fix it themselves. For example, for Dairy industry they can navigate people “How to find particular products in different places

3. eBooks


eBooks are the most popular guide in today digital world to provide company information in just one single tap. It cantinas audio, video and animation which enhance the company message that company want to convey. It also easy to use and encourage people for sign up.

4. Whitepapers



Dairy industry can create whitepapers to educate their customers on particular issue and highlights product feature. It also help company to target customers who are deep in buying process typically at the evaluation stage




For more relevant information please click the links bellow


How to get more likes on your Social Media website

I am sure every organisation want to know how to spread their company message about their new products or service and how do I get more likes their posts and content. For Dairy industry its great opportunity to connect with their target market through social media and get more followers, in order sell their products. In this Article by Dominique Jackson talk about how company or individual can get more likes on their posts and contents.

Ask people to like your posts

facebook-like-2Asking politely People to “please like and Share” your social media website like Facebook page, Instagram post YouTube Channel, can help diary industry to engage with new customers and you can easily spread your company message

Posting at the right time

It is important that your posts has been seen by your followers in order to build a buzz about your products. So how do you know what is the right time for posting? This chart shows that most people who check their Facebook. Twitter and LinkedIn in a different time.


Use #Hashtags    


Dairy Industry can use their tagline for example #”Milk Life” in all their social media website like Twitter, Google+  to connect directly with their target market. By doing this, their consumers will know their brand hashtags and will use it to engage with Daisy Industry community.

Ask Questions

For dairy industry to get more followers and build buzz around their social media website, it’s good idea to ask questions at end of their posts. Asking questions in every post help you to get more likes and increase engagement. A questions Like “Tell me more about your experience with this product” reply with their answers.

Post Amazing Content in your post


A great content creates more buzz in social media website and draw more customers to your website. If you post boring contents or images you sharing on Facebook and Instagram are simple and boring, you will not get as money likes as you, it doesn’t matter what time of the day you post them or which hashtags you use.

For more Useful links click here

How to Get More Followers and Likes

How to get your first 1,000 followers on your social media

How to Get More Likes on Your Facebook Page

Best way to keep up with Your Competitors on Social Medi


Way a businesses have to pay for expensive advertisement when you can do it for free. Yes that’s right there is a free advertisement tools that firm can use to advertise and keep up with their competitors. If Dairy industry want know what’s going in their competitors industry or want keep eye on their competitors industry, the effective ways is through a social media. In this article by Anna Gotter talk about how social can be beneficial for industry to track down their competitors.

It’s important for any industry to track competitors on social media because they can easily and quickly get the insight of their competitors industry. And they can do that by liking and following their competitors in different social media website for example Facebook, Twitter and Google+ , you can see what your content they are putting out and how they’re doing it right now. You can also find out that your competitors might have different angle or perspective on things than you do.


Tracking your competitors through social media can also help the dairy industry to monitor what’s going in your own industry. For example if there is anything big or more important in their industry than they will definitely share in social media. And from that you can get the information that you need all in one timeline. You can also track how your competitors doing with their customer base and what content they are putting up in social media which makes their followers respond to.


In order for Dairy Industry to increase their sales, they need to follow their fans or consumers in their Facebook, Twitter, and LinkedIn page and subscribes them in social media page.

For more Useful links click here

5 Simple Techniques to Integrate Facebook and Email Marketing for (Dairy Industry)

We all use Facebook and email for personal or business use to interact with other people around the world. Firms can take advantages of Facebook and email to interact with their target customers around the world. In this article by Ana Gotter, talk about the 5 simple techniques to integrate Facebook and email marketing for your businesses.

Facebook and email Marketing are effective and easy ways for dairy industry to attract or sell their products around the world. Facebook can help dairy industry to connect with new consumers and introduce them to your dairy industry. Where email marketing offers opportunity for dairy industry to increase brand awareness through email quiz’s or activities.

Following are 5 Simple Techniques to Integrate Facebook and Email Marketing.

  1. Facebook icon- Adding Facebook icon into your email is great way to encourage your new consumers to follow you in Facebook and it also help your new and long term customers to be up to date with your daily content on Facebook.


2. Email sign up- By Providing email sign up on your Facebook page encourage your consumers to sign up before they sign up into Facebook. For example a landing page with email sign up on your Facebook page can help industry to attract more customers.

3. Host contest on Facebook- Hosting Facebook contest encourage your follower to sign up for your email and increase brand awareness. The Facebook host contest help dairy industry to target their demographic audience and promote their brands.


4.  Email campaign to promote your Facebook page- by featuring link above the email with CTA can help dairy industry to promote and encourage people to like you on Facebook page.

5. Utilize message integration- this helps the dairy industry to include most popular email content such as from newsletter on your Facebook page

For more Useful links click here

Mobile Marketing (B2B)

Mobile Marketing is fastest growing channel for B2B marketers because mobile provide different type of challenges and opportunities, for example: Apps, Email and mobile friendly website helps companies like Dairy industry to stay up date with important new marketing arena.

In this Article by Lee Odden talk about, how B2B companies using different mobile marketing features to increase their sales. Smart phones is most used devices for accessing the internet today compare to desktop or laptop. And its good opportunity for dairy industry take advantages of Mobile marking to increase their profit. Following are Mobile Feature that dairy industry can use to sell their products:

Mobile video


For Dairy industry like Fonterra, this is great opportunity to create video content that can easily be use or shared on Mobile Devices. Most industry make their industry video which is only supported by desktop or laptop. Dairy industry need to make sure B2B video is content is available for mobile devices. This will help dairy industry to improve their skill to attract, convert more leads and increase revenue.

Mobile Magazine access


FedEx launches mobile magazine app which provides different features designed especially for tablets and Android smartphones, including videos and dynamic slideshows. This will help the Dairy industry to deliver their message to people around the world. Mobile magazine is easy to create and when user read interesting magazine especially related with dairy industry, then he or she spreads your products information on their social website or with others.

For more information regarding Mobile Marketing please click on the link bellow.

  1. Apple B2B App Store Open for Business
  2. Smartphones are the most popular device for going online
  3. Digital Magazine ( e-book) 

Inexpensive way to reach out your target customer ( Facebook advert relevance score)

As we know More than Billion people use Facebook for their own purpose and to connect with friends and family. Most people use Facebook once a day and get entertain by different kind of stuff like Video clips, funny Photos and sometime “Facebook advertising”.

Fonterra should apply the 4 strategies to improve their Facebook ads relevance score. This article by Massimo Chieruzzi provides brief description of how business can target their target customers through metric score scale of 1 to 10 rates technique and how it relevant to your target customers.

The feedback from ad viewers in Facebook advert will show score on a scale from 1 to 10, and number 10 is the highest number on scale. The positive and negative ad feedback feature is very important in Relevance Score equation. Which has connections with video viewers, conversions and other features. When someone hide or report your ad in Facebook then your Relevance Score will show.

This not only help business to target their customers but also show how your target customers considering your ads and how they engaging, rating your products ads.  Here is some example:

2/10                                                        5/10                                         8/10

1        1 1

I think it’s the most effective and inexpensive way to reach out to your target audience. Because its show which ads is more relevant to your target customers and determine which products, video clip, images and message is more important to them.

Most company spends a lot of money on advertising to identify who’s going to buy their products most Men or Female. But this Facebook advert relevance score technique do all for you with no cost effect.


The top chart shows relevance and engagement of target customers where they can share and like your post. This will help Fonterra company to target their customers by their age and status. When people like something they prefer other to watch it or share on Facebook which I think is best way to reach out their target customers.

For more information regarding advert relevance score please click on the link bellow.

  1. Positive and negative feedback (advert relevance score)
  2. New Facebook ad
  3. Improve your ad strategy with Facebook relevance score